Regional Trade Marketing Manager
2025-06-02T10:42:56+00:00
Bralirwa
https://cdn.greatrwandajobs.com/jsjobsdata/data/employer/comp_3618/logo/Bralirwa%20Plc.png
http://bralirwa.co.rw/
FULL_TIME
Rwanda
Kigali
00000
Rwanda
Beverages
Advertising & Marketing
2025-06-09T17:00:00+00:00
Rwanda
8
JOB PURPOSE
The role is designed to support front line sales teams by developing data and insights, aligning plans, providing effective activation solutions, and supporting the selling process. The purpose of the job is as follow:
- Insights on consumer / shopper follow up in the assigned region
- Channel segmentation & Channel strategy (plan and develop Trade Marketing strategies adapted to the region)
- Channel activation, promotions follow up & POSM Management in the assigned region
- Region Excellence in execution follow-up
- Management of third parties
- Follow up of competitors activities in the region
- Set up and update sales toolkits (including fact sheets)
- Budget follow up
- Manage the Trade Marketing activities in his/her region
Context
The Regional Trade Marketing Manager is responsible for the following:
- Assists sales and marketing department respectively in the implementation of strategies related to the specific brands and channels, at the POP, to achieve the business objectives of the company in the assigned region. (Volume, value, visibility of our portfolio in key / dedicated channels)
- Develop strategy to ensure that a retailer promotes a company’s product against competition within the region.
- Ensure Bralirwa products are the consumer’s first choice at the point of sale in his/her region.
- To develop regional strategies that reach the target channels and audience for the specific brands and SKUs.
- Ensuring excellence execution as per PICOS and provide guidance in channel strategy implementation in the region.
KEY RESPONSIBILITIES AND ACTIVITIES
- Insight on Shopper & Consumer
- The ability to consistently generate innovative insights on shopper and on-trade consumer behavior by channel that drives channel strategies and plans, to create and maintain competitive advantage in the assigned region.
- Channel segmentation & channel strategy
- The ability to group outlets, which have similar shopper / on – trade consumer’s needs motivations and behavior to enable an effective targeting of our brand’s offering and activation through winning channel strategies in the region
- Excellence in Execution
- The ability to ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
- Channel activation, promotions follow up & POSM Management
- The ability to translate the year channel strategies into SMART yearly objectives and winning channel operational plans.
- Management of third parties
- The ability to maintain effective and proactive relationships with third parties.
- Follow up of competitors activities
- The ability to follow, monitor competition activities to adapt / adjust our plans.
- Set up and update of sales toolkit (including factsheets)
- The ability to support the sales force by providing dedicated, adapted and updated sales toolkit.
- Budget follow up
QUALIFICATION AND SKILLS
- Bachelor’s degree in marketing, Management, Economics;
- 3-5 years, Field sales Experience in FMCG
- Working knowledge of Channel Marketing
- Basic skills in data analytics
- Fluency in English, Kinyarwanda. French is an added advantage
- Working knowledge of Microsoft Software: Word, Excel, PowerPoint
OTHER REQUIREMENTS
- Be able to work in multi-cultural, multi-national and multi-lingual organization
- Excellent and effective communication and interpersonal skills
- Time Management and Organizational Skills
- High level of commitment and working with minimal supervision
- Must be proactive, reliable and able to pay keen attention to the smallest of details
Assists sales and marketing department respectively in the implementation of strategies related to the specific brands and channels, at the POP, to achieve the business objectives of the company in the assigned region. (Volume, value, visibility of our portfolio in key / dedicated channels) Develop strategy to ensure that a retailer promotes a company’s product against competition within the region. Ensure Bralirwa products are the consumer’s first choice at the point of sale in his/her region. To develop regional strategies that reach the target channels and audience for the specific brands and SKUs. Ensuring excellence execution as per PICOS and provide guidance in channel strategy implementation in the region.
Be able to work in multi-cultural, multi-national and multi-lingual organization Excellent and effective communication and interpersonal skills Time Management and Organizational Skills High level of commitment and working with minimal supervision Must be proactive, reliable and able to pay keen attention to the smallest of details
Bachelor’s degree in marketing, Management, Economics; 3-5 years, Field sales Experience in FMCG Working knowledge of Channel Marketing Basic skills in data analytics Fluency in English, Kinyarwanda. French is an added advantage Working knowledge of Microsoft Software: Word, Excel, PowerPoint
JOB-683d8030041fc
Vacancy title:
Regional Trade Marketing Manager
[Type: FULL_TIME, Industry: Beverages, Category: Advertising & Marketing]
Jobs at:
Bralirwa
Deadline of this Job:
Monday, June 9 2025
Duty Station:
Rwanda | Kigali | Rwanda
Summary
Date Posted: Monday, June 2 2025, Base Salary: Not Disclosed
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JOB DETAILS:
JOB PURPOSE
The role is designed to support front line sales teams by developing data and insights, aligning plans, providing effective activation solutions, and supporting the selling process. The purpose of the job is as follow:
- Insights on consumer / shopper follow up in the assigned region
- Channel segmentation & Channel strategy (plan and develop Trade Marketing strategies adapted to the region)
- Channel activation, promotions follow up & POSM Management in the assigned region
- Region Excellence in execution follow-up
- Management of third parties
- Follow up of competitors activities in the region
- Set up and update sales toolkits (including fact sheets)
- Budget follow up
- Manage the Trade Marketing activities in his/her region
Context
The Regional Trade Marketing Manager is responsible for the following:
- Assists sales and marketing department respectively in the implementation of strategies related to the specific brands and channels, at the POP, to achieve the business objectives of the company in the assigned region. (Volume, value, visibility of our portfolio in key / dedicated channels)
- Develop strategy to ensure that a retailer promotes a company’s product against competition within the region.
- Ensure Bralirwa products are the consumer’s first choice at the point of sale in his/her region.
- To develop regional strategies that reach the target channels and audience for the specific brands and SKUs.
- Ensuring excellence execution as per PICOS and provide guidance in channel strategy implementation in the region.
KEY RESPONSIBILITIES AND ACTIVITIES
- Insight on Shopper & Consumer
- The ability to consistently generate innovative insights on shopper and on-trade consumer behavior by channel that drives channel strategies and plans, to create and maintain competitive advantage in the assigned region.
- Channel segmentation & channel strategy
- The ability to group outlets, which have similar shopper / on – trade consumer’s needs motivations and behavior to enable an effective targeting of our brand’s offering and activation through winning channel strategies in the region
- Excellence in Execution
- The ability to ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
- Channel activation, promotions follow up & POSM Management
- The ability to translate the year channel strategies into SMART yearly objectives and winning channel operational plans.
- Management of third parties
- The ability to maintain effective and proactive relationships with third parties.
- Follow up of competitors activities
- The ability to follow, monitor competition activities to adapt / adjust our plans.
- Set up and update of sales toolkit (including factsheets)
- The ability to support the sales force by providing dedicated, adapted and updated sales toolkit.
- Budget follow up
QUALIFICATION AND SKILLS
- Bachelor’s degree in marketing, Management, Economics;
- 3-5 years, Field sales Experience in FMCG
- Working knowledge of Channel Marketing
- Basic skills in data analytics
- Fluency in English, Kinyarwanda. French is an added advantage
- Working knowledge of Microsoft Software: Word, Excel, PowerPoint
OTHER REQUIREMENTS
- Be able to work in multi-cultural, multi-national and multi-lingual organization
- Excellent and effective communication and interpersonal skills
- Time Management and Organizational Skills
- High level of commitment and working with minimal supervision
- Must be proactive, reliable and able to pay keen attention to the smallest of details
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
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